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# What does a website cost?

[Nederlands](https://hallobraaf.nl/data/blogposting/wat-kost-een-website.md) • [English](https://hallobraaf.nl/en/data/blogposting/wat-kost-een-website.md)

It's the question every entrepreneur asks and that no agency gives a straight answer to. "What does a website cost?" It depends. But that's no reason to be vague about it. The price of a website comes down to a handful of concrete factors — and once you understand those, you also see why one quote is €1,500 and another €15,000.

## What determines the price?

### Type of website

A simple one-pager for a freelancer is a different story than a multilingual company website with a CMS, contact forms and integrations with external systems. The complexity of what you need drives most of the price.

Rough guidelines:

- **One-pager or landing page:** €500 – €2,000
- **Company website (5-15 pages):** €2,500 – €8,000
- **Bespoke website with a CMS:** €5,000 – €15,000
- **Complex web application:** €10,000 – €50,000+

### Design: template or bespoke?

A WordPress theme costs €60 and looks fine after a few tweaks. But it's an off-the-rack suit. Bespoke design is tailored — unique, true to your brand, and distinctive. That costs more, but it also returns more in recognition and conversion.

### Content and copy

The most beautiful website without good copy is like an expensive shop window with empty shelves. Writing content takes time: research, structure, SEO, tone of voice. Some agencies charge this separately, others build it in. Ask about it.

### Functionality

Contact form? Simple. Booking system with calendar integration? More complex. A link to your accounting software? Bespoke. Every extra feature adds hours — and hours cost money. Make a list of must-haves and nice-to-haves up front.

### Ongoing costs

A website isn't a one-off investment. Hosting, domain registration, an SSL certificate, updates, maintenance — reckon on €50 to €300 a month, depending on your setup. Always ask what happens after launch.

## Where does it go wrong?

### Choosing the cheapest quote

The cheapest quote is almost never the best deal. If agency A asks €1,500 and agency B €6,000 for the same brief, there are reasons behind that. Maybe A doesn't include SEO. Maybe no responsive design. Maybe no revision rounds. Cheap turns expensive if you have to start over a year later.

### No clear brief

"Make something nice" is not a brief. The vaguer your request, the more interpretation is needed, the more revisions come, the more expensive it gets. Invest time in a clear brief — it saves you money.

### Forgetting what comes next

The website is live. And then? Updating content, tracking statistics, running security updates, maintaining plugins. If you have no plan for that, your brand-new website ages faster than you think.

## How do you choose a web agency?

### Look at their own website

If their website is [slow](/waarom-website-traag), messy or dated, that says something. Not everything — the cobbler's children and all that — but it's an indication of how seriously they take their craft.

### Ask about the process

A good agency has a clear process: intake, research, wireframes, design, development, launch. If the answer is "we just start and see how it goes," run.

### Check the portfolio — but the references too

A good portfolio says a lot. But call a client too. How was the collaboration? Was it delivered on time? How's the communication after launch? Those are the things a portfolio doesn't show.