Manage your site in plain language.
A CMS without dashboards, and without update stress. You say what needs to change, and there it is — no edit forms, no plugins, no update button.
Agreements with the machine
The schema is the agreement — and the agent keeps to it.
A site with an identity that's yours — designed by hand, fully bespoke — and that you then manage in plain language: say what needs to change, and there it is. The content lives as readable, structured data; pages roll straight out of it, and the rest follows on its own — speed, findability, installable as an app. Not content management, but data management. From € 6,750 for an interactive site, design and groundwork included.
- Your own identity — bespoke design, not out of a generator
- Light and fast: pages sit ready, no CMS bloat weighing along
- Editable on the spot — say it and there it is
- No plugins, no updates, no maintenance contract
- No database or login screen to hack
- Every change reversible
- Findability and structured data baked in
- A guided switch — you're not on your own
Just say it.
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“Set the opening hours on the contact page to 9 to 5.”
The text is there, the structured data that search engines read matches it, and the change is recorded with an overview of exactly what changed. Undoing it is always an option.
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“Write an article about the new coating, in our tone, and add it to the overview.”
Page, data, place in the overview and the findability all handled at once — because the structure is fixed and the tone is on record. You read it afterwards, not beforehand.
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“Add a page for the branch in Breda.”
New page, included in the menu, in the breadcrumbs and in the sitemap. No template to pick, no fields to fill in, no forgotten setting that surfaces later.
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No more update stress
No database, no login screen, no third-party plugins — precisely the three routes sites actually break or get hacked through. There's nothing to update, so there's nothing that breaks: no update button, no maintenance contract, no Tuesday when it suddenly goes down.
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From schema to page
The engine that makes it possible, built by Braaf: your content lives as readable, structured data and the page rolls straight out of it — no layer in between. The structure and the rules are handed over, so the site explains itself to whoever works on it next, person or AI. Fast and findable by nature.
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Management in plain language
Say what needs to change the way you'd ask a colleague, and there it is — the text and the data underneath. No dashboard, no fields, no hunt. And every change you undo in a single action.
Full with Claude, and works with the rest.
Your site is readable to every AI. Managing it in plain language — just by asking — works most fully in Claude today; the others can too, with a detour. And as the owner you always keep full control through the server, with whatever tool you like.
What you actually get.
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The creative foundation
The craft as it always was: dreaming up a brand identity, designing a website. A process in itself, by hand, fully bespoke — and it never runs through AI.
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The render engine
Developed by Braaf: from schema to page, with no layer in between. With the structure search engines and AI assistants read directly, caching for speed and PWA support.
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The agent instructions
Over ten years of building, set down in AI-readable rules the agent works with: how to fill a form in pleasantly, when a page feels too slow, where a visitor drops off.
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The way of working
The handover: how changes flow, how knowledge is recorded, how the site explains itself to whoever works on it. With a guided switch — so the management sits with you, not with a supplier.
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SEO, findability and AI in one
Structured data, load speed and the readability AI assistants ask for sit baked into every page — sites that are of this time.
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Unlimited growth
Knock out pages like it's nothing — with animations, fully automatic within the brand. The creative foundation guards the style while you make pace.
Not included: an AI subscription, a domain name and hosting — and that's deliberate. Everything is in your name: you stay the owner, from domain to data, and there's nothing between you and your site. Hosting can go through Braaf if you like — taking the load off if you want it, no obligation.
Where this is heading.
Existing clients are already switching over — what's still to come is developed against real situations, not on the drawing board.
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Done
History with undo
Every change recorded with an overview of exactly what changed. Undoing it is a single action.
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Done
Stage and approve
A change can sit ready next to the live site: review it through a preview link, and it only goes live once you approve.
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Done
Identity as instruction
Design, tone and brand thought up by hand and set down as a rule — the agent works within it.
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Done
Findability baked in
SEO, structured data and load speed sit in the way of working, not in a separate round afterwards.
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Done
Followable without hunting
New articles appear automatically in a feed, and an AI overview lets assistants read the whole site in one go.
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Done
Caching without a thought
Every page is kept ready after the first visit and refreshes itself the moment something changes.
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Done
Installable as an app
The PWA base is in there: the site installs on phone and desktop, with its own icon and colours.
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Done
Timeline of changes
Every instruction with user and moment in a readable log — the history is a timeline you walk back.
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Done
Multilingual in a snap
Same structure, another language: the agent translates the content, the pages follow on their own.
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Done
Multiple users
More people can write, each with their own key and rights — who may do what is set in the permissions model.
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On the way
Presence at a glance
A signal shows when someone else is working on the site — so you know changes can cross. No queue, but a clear view of who's busy right now.
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On the way
Local dev kit
A local working copy on your own computer: build and preview changes without waiting on the server, and only publish once it's right. Local is simply faster.
Frequently asked questions
Do I need to be technical to manage this?
No. You describe in plain language what needs to change — the way you'd ask a colleague. The structure is fixed, so there's little to get wrong. What you don't get is a screen full of buttons; what you get back is not having to hunt for where something lives.
Won't a site like this look like every other AI site?
No — quite the opposite. The design isn't generated: layout, tone and brand identity are made by hand, fully bespoke, and then set down as instructions. The AI works within that. Whatever gets added or changed, it happens in your style — the creativity is the foundation, and it doesn't run through AI.
Does a change go live straight away?
Only if you want it to. A change can also be staged: it sits ready next to the live site, and through a preview link you see the site as it will be — not a loose mock-up, but the real pages with the new content in them. It only goes live once you approve; rejecting it throws it away. You can forward that link to anyone who needs to look, without them having to log in anywhere.
What if something goes wrong?
Every change is recorded with an overview of exactly what changed. Undoing it is a single action, even a week later. That's a better way back than most CMSes offer.
Can more than one person work on it?
It's possible, but this is built for a single owner. The building blocks for it are in place: every change lands in a readable log — who asked for what, and when — and changes can be staged so the owner reviews and approves them before they go live. That's the split between contributor and owner in its simplest form. What's still coming is the queue that handles simultaneous requests one by one. Until it's there: with several editors working on the same content at once, other tooling is wiser.
Is this suitable for a web shop?
No. Stock, orders, payments and multiple editors call for exactly the management layer that's deliberately left out here. For a web shop you're better off with a platform built for that.
What does it cost?
From € 6,750 for an interactive site: design, structure, schema and the rules you manage it with afterwards. What it comes to exactly depends on the number of pages, the integrations and how much content still needs writing. Not included: the AI subscription you manage the site with — you arrange that yourself, reckon on a few tens of euros a month. That sounds like a downside, but it also means there's no mandatory contract between you and your site.
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