Automation

If you do something by hand three times, it's time to automate it.

Smart integrations and workflows that cut out manual work and streamline processes.

Looking for the brake

Behind manual work that keeps coming back there's usually one missing integration.

Hours a week back, and errors that disappear on their own: automation takes the re-typing and copy work off your hands. Orders flow straight into the accounts, customer data is right in one place, recurring emails send themselves. Because manual work doesn't cost hours but days — and one day it goes wrong.

API integrations

Data that automatically ends up in the right place: bridges between your CRM, accounting, web shop, stock system and mailing tool. Systems that understand each other, instead of working past each other.

Email automation

From welcome emails to abandoned-cart flows: email campaigns that run themselves, with Klaviyo, MailChimp or whatever platform you use. Not a one-off blast, but considered sequences that send the right message at the right moment.

Workflow automation

Repetitive tasks don't deserve human attention. Workflows turn triggers into actions: a new order is forwarded automatically, a form submission lands straight in your CRM, a status change sends a notification.

Bespoke integrations

Sometimes the connection you need doesn't exist as a ready-made plugin. Then it gets built: for a niche software package, an internal tool, or a platform that won't cooperate — there's always a way.

Why Braaf.

Automation isn't an IT project — it's a business decision. Every integration starts with the question: what does this deliver? Fewer errors, less manual work, faster turnaround. Thinking in processes, not in technology.

And whoever also builds your website and web shop knows your systems from the inside — no external party that first has to figure out how everything fits together.

Frequently asked questions

Which systems can be integrated?

In principle anything with an API — and these days that's almost everything. From accounting packages like Exact and Moneybird to e-commerce platforms, CRMs and email tools.

Is automation also worthwhile for small businesses?

Especially for small businesses. If you don't have a team to absorb administrative work, automation isn't a luxury but a necessity. One smart integration can already save hours a week.

What if something goes wrong with an automation?

Every integration comes with error handling and monitoring. If something fails, you'll know — and so will I. No silent errors that only surface weeks later.

Can I make changes to the workflows myself?

That depends on the complexity. Simple changes in tools like Klaviyo or Make you do yourself. For bespoke integrations a quick word is wiser — it prevents silent breakage.