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Webshops

A web shop that sells — even while you sleep.

Web shops built for revenue — with attention to the customer journey, speed and conversion optimisation.

One shop, every screen

Laptop, tablet and phone: the same route to checkout.

A web shop where every part serves conversion: product pages that load fast, a checkout without friction, and insight into where visitors drop off. Selling well online is a craft — the difference isn't in the platform, but in the details.

Customer journey optimisation

The path from homepage to payment confirmation is a course full of drop-off points. That route gets mapped out, friction is removed, and every step feels logical. From product discovery to repeat purchase — the whole journey counts.

Platform and development

WooCommerce, Shopify, Magento — each platform fits somewhere else. No one-size-fits-all approach, but a choice based on your range, volume and ambition. And where the platform falls short, it gets built on.

Conversion optimisation

More visitors isn't always the answer. Sometimes a better checkout delivers more than a bigger ad budget. Where conversion leaks, the holes get plugged: faster load times, smarter product presentation, and a checkout that doesn't get in the way.

Integrations

A web shop doesn't stand on its own. Stock management, accounting packages, shipping platforms, email marketing — your shop connected to the systems you already use. No manual re-typing, no isolated islands.

Why Braaf.

Most web shop builders hand over a platform and wish you luck. Here the thinking goes further: what does your product page look like when someone arrives via Instagram? What happens when a customer drops off halfway? And what do you learn from the data your shop generates?

The end point isn't a shop that exists, but a shop that sells.

Frequently asked questions

Which platform suits me?

It depends on your situation. Shopify is ideal if you want to start quickly. WooCommerce suits anyone who wants more control and bespoke work. Magento is for larger catalogues and higher volumes. The advice follows your needs, not a favourite platform.

Can my existing web shop be improved?

Yes — often a full rebuild isn't even necessary. First the bottlenecks are mapped out, then what delivers the most is tackled first.

How do I know if my web shop is performing well?

With data, not gut feeling: conversion rates, bounce rates, average order value and the full checkout path. Those figures tell you exactly where the gains are.

Is there hosting for web shops too?

Yes — fast, reliable hosting set up specifically for e-commerce, with the speed and uptime you should expect from a shop.

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