loam — the AI CMS

You say it. Your site does it.

A website you talk to: you describe in plain words what should change, your own AI assistant stages it, and you publish.

The loam asterisk on a field of orange tiles.
loam

A new page, an updated price, a workshop on 12 March: you say it, and it is ready as a draft. You see the whole site as it will be and decide for yourself. No dashboard to learn, nothing to install — and for visitors simply a fast site that gets found.

How it works

Small on purpose.

All about loam
01

In your own words

You describe what you want; your agent makes the change and stages it as a draft. Every change is logged: who, what, and what was asked.

02

Nothing to maintain

No database, no plugins, no framework to update. PHP and a folder of files — less that can break, and nothing you need to understand to keep it running.

03

Found without thinking about it

Findability, structured data and load speed are baked into the way of working, not a separate round afterwards. Visitors are not tracked.

04

Yours, take it anywhere

Your site is a folder of ordinary files: copy the folder and you have the site. Without a licence it simply keeps working — it just gets no new features.

This site is the test bed.

hallobraaf.nl runs on loam itself. Every page you read here was made and changed that way — this one too.

For websites it is a package with a name and a price: design and build by Braaf, from € 6,750. After that you make the small changes yourself, in one sentence.

Say hello