Brand identity
From naming to house style, built from the ground up: a coherent system of logo, typography, colour palette and imagery that works consistently everywhere. Whether you're just starting out or ready for a next phase.
Branding
A strong brand starts with a story that rings true.
From brand identity to print — logos, house styles, packaging and campaigns that stand out and stick.
More than a logo
Colour, rhythm and typography do the work a logo alone can't.
A brand that stands for something: the first thing people remember and the last thing they forget. An identity that's beautiful and works everywhere — on a business card, on a billboard, and everything in between. Fully bespoke, thought up and drawn by hand; no template, no "just make it a bit sleek".
Logo design
A logo isn't decoration — it's a signature. Recognisable at any size and in any context; no trends that feel dated in two years, but timeless craft with character.
Print and packaging
Print isn't dead, it's just become choosier. Brochures, business cards, packaging, exhibition materials — designed so you want to hold them. Tangible work that literally puts your brand in people's hands.
Campaigns and visual concepts
A strong concept lifts communication from "seen" to "remembered." Campaigns that surprise visually and hold up strategically — from social media assets to complete visual systems.
Why Braaf.
Good design doesn't shout, but it doesn't whisper either — it speaks with conviction. Every project starts with listening: who are you, what do you stand for, and who do you want to reach? Only then come pencil and pixel.
The result isn't a folder of loose files, but a brand you send out into the world with confidence.
Frequently asked questions
What does a house style cost?
It depends on the scope. A logo with basic guidelines is a different project than a complete brand system with templates and guidelines for multiple channels. What fits your stage — I'm glad to think that through with you.
How long does a branding project take?
Reckon on 4 to 8 weeks for a full project, depending on complexity and feedback rounds. A logo-only project can be faster — though it almost always pays to look beyond just the logo.
Can I have my current house style refreshed?
Absolutely. Not every brand needs a complete overhaul — sometimes evolution is more powerful than revolution. The focus goes to what works, what no longer fits, and where the opportunities are.
Do you also deliver source files?
Yes, always. You get all the files in the formats you need — for print, web and social. It's your brand, and the keys come with it.
Articles about branding
Branding
What does a visual identity cost?
What does a visual identity cost? From a few hundred to tens of thousands of euros. Read what sets the price — without the sales pitch.
Branding
Having a logo designed: what to look out for?
Having a logo designed? These are the things that really matter — from brief to delivery.
BrandingThe difference between a logo and a brand identity
A logo isn't a brand. Read what brand identity really means — and why a logo alone isn't enough.
Branding
When is it time for a rebrand?
Rebranding isn't an impulse buy. These are the signs your brand is ready for a new phase — and when you're better off waiting.